Our mission

There are at least 4M-38M influencers amongst ~4.6B active social network users. Most of them are in it for the money, and rightly so — the gain can be huge. But competition is fierce, so it’s a full-time job for only a few. With one in a hundred being a professional creator, there’s still a lot of controversy around whether or not it should be considered an occupation.

Although the latest influencer marketing spends increased to $14B, just one third of brands pay actual cash; so only 1.5% micro-influencers (up to 50K followers) can live on their social media income alone.

Industry incumbents hold all the power over users.

Economic interests of the biggest digital platforms are concentrated and often poorly aligned with their most valuable contributors – their users. Platforms have all the resources and a closed infrastructure to make vital decisions behind closed doors, virtually dictating how millions of users’ existence on their platforms will be further shaped. Creators are therefore always at the mercy of every next upgrade.

Traditional Web-2.0 content platforms disregard users as a vital part of a platform’s appeal they monetize on. On platform giants like Instagram, YouTube or TikTok, creators can earn only by including random ads in their content and selling collaborations or merch to the buyers directly. And while Instagram and Youtube earn billions through targeted content placements maximizing ad revenue, content creators and users receive none of that!

At Wonderlive, we understand that the future of our platform is in our users. We know that users and creators are the core value drivers of the platform, just because:

1. They know their topics and audiences better than anyone

2. They know what features they need from the platform

3. They deserve to earn more for their sincere work